Content Development

Content Is Still King!

If you have a story that you want creatively said, we have the best people for it. Brands, today, are more about a story and narrative than a brick-and-mortar production. And to say your story behind the enterprise, words may fail you as you grapple with the best anecdotes to pen down and what to leave out. That is where our team of seasoned writers look at the content objectively and advise on content that will work for the audience and what won’t.

Be it a coffee-table book you want written or a blog ghost-written for your spokesperson, our team can handle both with equal conviction. Often monikered as the practice that makes things up, writing creatively is the backbone of building a successful brand story.

People do not fall for products or ideas – they fall in love with stories. So it is that story behind your million-dollar company that will build your legacy in the right perspective.

Website Content

Our team also understands the nuances of social media, and hence can work with you in developing content for the various platforms. With regular messaging briefs and calendars created accordingly, social media can be effectively

Marketing Content

The content team also works with the branding and marketing team to understand the messages that you would like to send out. This is then combined with findings of the Brand Survey to devise meaningful content that will appeal to your target audience.

Internal communication

Your team is a very important part of your success story, and communicating with them at all times is extremely crucial. We work with organisations such as yourself and designing and developing internal communication tools.

Social Media

This is where the look of the brand is worked on. The logo, the colours of the brand, collaterals such as envelopes, letterheads and such, typography and brand imagery – these are some of the elements that come under the Brand Identity module.

Brand collaterals

We set guidelines on use of the brand across collaterals – be it in advertisements, training manuals, appointment letters, case studies, presentations, annual reports and so on.

Content, today, is an important link that holds the website and brand together on multiple platforms. The success of your venture depends on the effectiveness of content generated, as that is what engaged people.

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